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Minor, Strategic Communication: Curriculum

Gain a holistic understanding of the concepts and practice of strategic communication through conceptual learning, and hands-on applications including discussions, case studies, opportunities for interactions with practitioners, talks, and industry-sponsored student competitions.


There is growth in demand for strategic communication expertise in Qatar; this includes workforce in both non-profit and for-profit organizations, as well as specialized firms and agencies in strategic communication. Students pursuing the Strategic Communication Minor develop the skills needed in the communication industry today through a holistic understanding of strategic communication derived from course offerings that instil a range of skills (digital marketing communication, public relations, advertising, corporate communication and social causes communication).


Requirements Overview

Updated: March 2021


The Minor in Strategic Communication is open to Northwestern Qatar students with a sophomore standing and above. Students interested in the Minor must contact their academic advisers to complete a minor declaration form.

The Minor is offered to students at sophomore standing and above and requires six courses, which must meet the following requirements:


Note: Courses may not be offered every semester. It is important to consult early with your academic adviser to plan a course of study.

For the completion of the minor, each of these courses must be passed with a grade of C or higher.

Frequently Asked Questions

Who is eligible to enroll in the Minor in Strategic Communication?

All Northwestern Qatar students are eligible to enroll in the Minor in Strategic Communication.

When can I declare the Minor?

This is the scheduling of the Minor in Strategic Communication. Please speak with your adviser to know when to declare.
  • The Minor is announced in Spring 2021
  • All documentation for the Minor (for advisers, registrar, etc.) is prepared by the end of Summer 2021
  • The registrar starts receiving the Minor Declaration Forms beginning Fall 2021
  • Students will enroll in the re-designed StratCom 303, Intro to Strategic Comm (required), in Fall 2021 or Spring 2022 (Fall or Spring 2nd year)
  • Students will enroll in the re-designed StratCom 305- Corporate & Non-Profit PR (required) in Spring 2023 or Fall 2023 (Fall or Spring 3rd year)
  • Students will enroll in StratCom 310 Audience and Media Analytics in Fall 2024 (Fall 4thyear). This is a new course required for the Minor and that will be developed by the instructor the year before.
  • Students will complete the Minor requirements with the capstone StratCom 320 in Spring 2024 (Spring 4th year)
  • Students can take the two elective courses anytime in between and as long as they meet the requirements.

How can I declare the Minor in Strategic Communication?

To declare the Minor, please speak with your adviser first and then you will be asked to fill in a Minor declaration Form.

How many courses do I need to complete to graduate with a Minor in Strategic Communication?

You need to complete four required courses and two elective courses to be eligible to graduate with a Minor in Strategic Communication.
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